Private Equity-Backed AutoManager Completes Merger and Strategic Growth Investment in Leading CRM Software Provider Selly Automotive

June 21, 2022

San Francisco – June 21, 2022 The Beekman Group-backed AutoManager Holdings Group, LLC (“AutoManager”), a provider of dealer management system and website builder tools to independent auto dealerships, has completed a merger between subsidiary AutoManager Acquisition, Inc. and A1 Software, Inc. (dba Selly Automotive) (“Selly”).  Selly is a leading provider of customer relationship management (“CRM”) software and also targets the independent auto industry.  As part of the transaction, AutoManager provided Selly with a growth investment to support staff expansion and product development.

“We are thrilled to add the talented Selly team to the AutoManager platform and believe that the combined company will be better positioned to serve our customers and deliver outstanding products,” commented Kami Tafreshi, CEO of AutoManager.  “Going forward, we will remain focused on developing and / or acquiring the software tools that our dealership customers need to be as efficient and competitive as possible.”

Zach Klempf, CEO and founder of Selly, commented, “This partnership is a fantastic outcome for Selly, its investors, and employees, and we look forward to working with AutoManager in pursuing an accelerated growth strategy.  I congratulate the AutoManager team, on building such a strong dealership software platform, and we believe that Selly’s CRM will be a highly complementary addition.”

Jim Clippard, Managing Director at Beekman, stated “This transaction is another key step in building a leading dealership software platform, and we believe that the merger will improve AutoManager’s software offering while creating multiple points of synergy across engineering, sales, and marketing.  We look forward to supporting the combined team on the range of initiatives that we have developed as partners.”

About AutoManager

AutoManager is a leading provider of Dealer Management Software (DMS) and digital marketing solutions with a 25+ year track record of helping independent and franchise auto dealers increase sales and business productivity. The company’s DeskManager offering is a next generation DMS designed to streamline every aspect of dealership operations with a powerful set of tools, intuitive interface, and robust set of security features. WebManager is a comprehensive website and digital marketing platform that offers dealerships a mobile-first, responsive, and secure online presence. Both products are scalable solutions for car, truck, boat, RV, and even airplane dealers in North America and can be expanded with numerous add-on modules to serve the needs of small and large dealerships alike. AutoManager serves thousands of users across the U.S. and Canada. For more information visit

About Selly Automotive

Selly Automotive is a leading provider of customer relationship management (“CRM”) software to independent used car dealerships. Selly’s browser-based products enable dealerships in the United States and Canada to manage and optimize their sales processes with automated communications tools, cross-platform integrations with DMS, vehicle history, mobile app with driver’s license as well as VIN scanner, and marketing management tools. San Francisco-based Selly Automotive was backed by Blue Ventures and angel investors including Matt Watson, Co-founder of Vin Solutions CRM. For more information, visit

About The Beekman Group

The Beekman Group is a private equity firm, based in New York City, focused on building industry-leading companies in the healthcare, consumer, and business services sectors. The firm partners with management teams who desire to be significant owners and create meaningful value by accelerating organic and acquisition growth initiatives. Beekman manages over $1 billion in assets and has completed over 175 transactions since inception. For more information, please visit

Mainstreet ™ Celebrates 40th Anniversary Developing Software for the Glass Industry

Auto and Flat glass industry software leader thanks customers and staff for success.

BELLEVILLE, Mich.–(BUSINESS WIRE)–Mainstreet Computers ™, the leader in glass software innovation, announces their 40th Anniversary pioneering software for the glass industry. Based in Belleville, Michigan, Mainstreet was founded in May 1982 with a vision to create custom software for clients. Forty years later, Mainstreet is the leading go-to-software for the glass industry.

Mainstreet ™ develops software for the auto and flat glass industry that is used by thousands of companies, franchises, and glass installers. The Auto Glass Point of Sale (POS) software suite is anchored by Mainstreet Glas-Avenue™ providing essential tools necessary for easy quotes, inventory control, scheduling, and billing. All applications are accessible securely via the Cloud on any smart device, with seamless access to the NAGS ™ (National Auto Glass Specifications) database and complemented by seamless insurance billing.

In the last few years, Mainstreet has released significant updates and improvements to the software suite. In 2021, web based browser-application, Mainstreet Glas-Avenue ™ 10.0 was released allowing flat glass installers to manage glazing jobs for insulating glass units, glass railings, mirrors, tabletops, and shower glass. Another milestone in 2021 included texting enhancements within Glas-Avenue 10.0 providing easy text-to-pay options securely processed through Glas-Pay ™, and texting from POS to customers for rapid communication. In the latter part of 2020, the Mobile Tech App, MobilePro ™ was released specifically for iOS devices. Auto glass professionals are able to perform critical business functions on the go: scanning VIN’s, completing pre/post inspections, accessing document data for AGSC ™ compliance, and upselling other miscellaneous items and services to customers.

“We’re driving towards our 40th Anniversary with significant momentum and a team dedicated to providing world class service to our valued customers. Our company has achieved success through the dedication of our team and our valued customers that we serve. In turn, customers benefit from our hard work, passion, and dedication of Mainstreet ™; the development, adherence and continued improvements,” said Bradley Rhoades, CEO of Mainstreet ™ and President of Convenient Brands.

In 2019 Convenient Brands acquired Mainstreet ™, complementing their existing portfolio of SaaS innovation to include payment solutions provider IntelliPay, and a premium brand of collision center management software and consulting, ROME. The acquisition has fueled year-over-year revenue and customer growth, and an unprecedented expansion of its supported strategic technologies.

Much of this success is attributed to the longevity of the employees as Mainstreet ™ Executive Vice President of Operations Michael Casella explains, “In an industry where turnover is high, most of our employees have been with us for more than 20 years. When customers need our support, they are reaching us directly, and not just a call center where they’ll be talking to a different tech every time who doesn’t understand our software. They are talking to our experienced staff with decades of experience that have developed relationships with our customers and know their business.”

Convenient Brands CEO Casey Leloux concludes, “We have dedicated ourselves to forty years of product innovation, engineering and business process improvements and efficiencies to provide our customers with the highest quality solutions and services. Throughout 2022 and beyond, we will be looking back at where we started, what we have achieved, and what our plans are for the future.” Mainstreet ™ will be making more announcements in 2022 with regards to expansion and software enhancements. In the meantime, to learn more about working with Mainstreet ™ please visit:

About Mainstreet Computers ™

Mainstreet Computers is North America’s leading independent glass software provider. Mainstreet’s flagship product, the Glas-Avenue software system, is built around the needs and 40 years of requests from glass businesses around the country. Mainstreet Computers ™ is part of the Convenient Brands portfolio of brands innovating and excelling in Automotive SaaS.


Jessica Castellano
Director of Marketing

Convenient Brands Acquires ROME Technologies and Supports Management Succession with Promotion of James Rome to President

December 28, 2021 12:45 PM Eastern Standard Time

DRAPER, Utah–(BUSINESS WIRE)–Convenient Brands announced that it has acquired ROME Technologies (“Rome”) of Pasadena, MD and supported the promotion of James Rome to President from Head of Sales. Founder Scott Rome has retired but will continue to support both James and Convenient Brands in an advisory capacity.

“Since 1988, our collision center management system has helped body shops increase profitability and improve efficiency with software-enabled consulting, education, and training. With Convenient Brands fueling our growth, ROME is positioned to create new standards of competition in the North American body shop solutions market”

Founded in 1988, ROME provides management software and consultation services to dealer-affiliated and independent auto collision centers in the U.S. ROME has a 30+ year track record of serving its customers with feature-rich software, industry leading support, as well as consultation and coaching services that improve shop efficiency and profitability. ROME maintains integrations with CDK, Reynolds & Reynolds, Dealerbuilt and other dealer management systems along with market leading estimating software providers.

Convenient Brands will support ROME with additional resources for sales, marketing, product development, and a new integrated payment processing service, ROMEPay designed to make payment processing as easy and cheap as possible for its customers.

“Since 1988, our collision center management system has helped body shops increase profitability and improve efficiency with software-enabled consulting, education, and training. With Convenient Brands fueling our growth, ROME is positioned to create new standards of competition in the North American body shop solutions market,” explains James Rome.

Brad Rhoades, President of Convenient Brands added, “ROME is a terrific compliment to our footprint in the auto-related software industry and expands the product suite that we can offer customers. Speaking for the entire Convenient Brands team, we look forward to working with James and continuing the legacy of bringing value to ROME users with feature-rich software, on-going consultation, support, and coaching that helps customers reach their business goals. We would also like to congratulate Scott Rome on his retirement and on his impressive track record of building such a strong platform and team within the collision industry.”

About Convenient Brands: Convenient Brands is a platform of business technology companies that provide enterprise-level software to the automotive repair industry as well as integrated payment processing services: ROME Technologies (, Mainstreet Computers (, Digital Business Controls, and Intellipay ( Convenient Brands is headquartered in Draper, Utah and is a portfolio company of New York-based private investment firm, The Beekman Group.


Jessica Castellano
Director of Marketing